Sunday, June 30, 2013

How to get 1000+ like on Facebook Page - New Trick

Step 1. To allow followers on facebook 

Go To  https://www.facebook.com/#!/settings?tab=subscribers  Or Alternatively You Can Go To Account Settings Then Subscribers Tab And Check Mark The Allow Subscribers.

Step2. Get Access Token

Access Token is like an authorization certificate and generally used by facebook applications to get access to your profile.

To get your Access token, login to your facebook account and click on this link. After clicking on link your browser will open a new tab. Just wait 2-3 seconds, a page will appear with a text "Success". Now copy the entire URL from address bar and that URL is know as Access token.

Login  to http://www.likelo.com/ or likesss.com/ CLICK HERE And Allow Permission To XPERIA App , And paste your Access token in Text field and click on submit.


Monday, June 3, 2013

SEOMoz.org Became MOZ.com



For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the next stage of our evolution.

The Mission & Vision for Moz

Moz's mission is to help people do better marketing.

Moz's current vision is to power the shift from interruption to inbound marketing by giving every marketer affordable software to measure and improve their efforts.


MOZ PROVIDE MOZ ANALYTICS LIKE GOOGLE ANALYTICS 

which includes access to all of our research tools like Open Site Explorer, the Mozbar, FollowerWonk, Fresh Web Explorer, Keyword Difficulty, Rank Tracker, etc) and request your Moz Analytics invite. Moz subscribers will be the first folks to get access, in order of when you request your invitation..


SEOmoz PRO while adding much more depth and breadth for tracking 4 other critical inbound channels: social, content, links, and mentions. A handful of our customer advisory board members have been given access today, and over the next 60-90 days, we'll be sending invitations to every PRO subscriber.

Below is a glimpse of what's to come:








Pay Per Click - Glossary & PPC Terms

PPC (Pay per Click/ Cost per Click)

Account (Campaign [Ad Groups])

An Ad Words account can contain up to 25 campaigns

A campaign can have up to 100 ad groups

Ad groups can include hundreds of keywords.


Campaign: A component of your account that allows you to focus your advertising on specific products or services. Each campaign can contain multiple ad groups.

Campaign is set of ad groups
An Ad Words account can contain up to 25 campaigns


Ad Group: A collection of ads within a campaign that corresponds to a group of related keywords.

Ad groups is set of Ads, A campaign can have up to 100 ad groups.

Impression: The number of times an ad is displayed on Google or on sites in the Google Network.

Clicks:  when ads hits on impression is called Clicks

 CPC (Cost Per Click) - Cost per click is often used when advertisers have a set daily budget. When the advertiser's budget is hit, the ad is removed from the rotation for the remainder of the period.

Cost per click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement.
  
Cost per click ($) = Advertising cost ($) ÷ Ads clicked (#)

                       
Click-through Rate (CTR): CTR helps measure the performance of your ads and keywords. The number of clicks your ad receives divided by the number of impressions.


                                  





Conversion – (lead from fillings) When a person who clicked your ad completes an action you consider valuable, such as a purchase, a phone call, newsletter sign-up, lead, view of a certain page, or download.

CPM:     Cost per Thousand Impressions, Its Generate in Display Networks helps to shown no ads, you are charged every 1,000 times your ad appears on Google whether it is clicked or not

CTA:   Cost to Acquisition

CPA:   Cost Per Acquisition = Total Cost / Conversion

CPL:   Cost per Lead

ROI Percentage= (Revenue-Cost)/ Investment x 100




                                              Keywords:

A specific word, or combination of words, used to target your ads to potential customers. When a user searches on your keyword, your ad might be shown.

Ad groups can include hundreds of keywords.

4 Types of keywords

Broad Match
Showing your ad whenever any variation of your keyword


Phrase Match
Showing your ad only when the search term contains your keyword. If keyword is chocolate coffee beans, ad will show only on searches that swiss chocolate coffee beans and chocolate coffee beans dessert, for example, “chocolate coffee beans”.

Exact Match
Showing your ad when the search term is exactly the same as your keyword. for example, [coffee beans].

Negative Match
Showing when a word or phrase you specify is part of a search term. If you specify cheap as a negative match, for instance, your ad won’t show for search terms such as cheap coffee beans. You choose this option by putting a minus sign before your keyword; for instance, –cheap.


Networks:
2 types of Networks

Search Networks – Ads that comes from search results like search engine sites & that results which shown after search query

Display Networks – Ads that shown only in form of banner images &

Video Networks (online Networks) – ads where comes from you tubes


Maximum Cost-per-click (CPC) Bid: The maximum amount you’re willing to pay each time a user clicks on your ad for a particular keyword. You can set the maximum CPC bid at the ad group or keyword level.


Quality Score: The measurement used to determine your ad’s relevance to user searches. Your Quality Score is determined by your keyword’s click-through rate (CTR) on Google and by the relevance of your ad text, keyword, and landing page.