12 Steps to SOCIAL Media Success

1. Research and Know your Audience   

Use Analytics to see what are your best performing articles.

2. Pick your Social Platforms                    

There are only so many hours in a day, pick your battles

3. Pick your KPI's                                        

Unique Visits, Bounce Rates, Page Views, Social Sharing, leads sales are just a few you can use. 

4. Write your Social Media Playbook     

Make your plan but make sure to review it every quarter and adjust as needed.

5. Align Your Company around your plan  

Make it all transparent for all companies so everyone is accountable.

6. Schedule Post                                          

When you hear new updates about your industry, might be good idea to adjust your schedule. 

7. Create a content bank                               

Use Evernote or Wunderlist to keep track as it syncs all plateforms and you can easily share with others. 

8. Post Relevant Content                            

Use Google Alert to get latest news. 

9. Treat All  Social Channels Seperatly        

Each social media site has different UI/ UX , Each site has different ideal image size. 

10. Assign Customer Services Representative  

It depends on company structure and resources. 

11. Reporting                                                  

Monthly/Weekly Report to analyz their position. 

12. Re-Analyse                                                

Content Sticks with your marketing goals 

Google’s new responsive search ads can Show Multiple Healines

Google’s new responsive search ads are now in beta in AdWords, though not available to all advertisers yet

Headlines : It Show upto 3 headlines instead of 2. (30 Char for each headlines)
Description : It Show upto 2 description of 90-characters instead of one 80-characters.

but the Advertisers can set up as many as 15 headlines and 4 descriptions in every responsive search ad. The other fields are the same as expanded text ads

Lead Generation -B2B Strategies for 2016

• Search Engine Optimization
• Google Adwords 
• Facebook Ads
• Facebook Pages
• Email Marketing 
• Affiliate Marketing
• Linkedin
• Twitter
• Classified Ads
• Profile Create on Justdial 
• Profile Create on Sulekha /Yellowpages 
• Make Microblogging sites
• Business Listing
• Group Discussion on Social Networking site
• Question and Answer Forums (Quera) 
• Yahoo Answer 

Google Webmaster Replace Search Queries report to Search Analytics Report

Google has introduced the Search Analytics report to help webmasters better analyze their website traffic.

SEO Tips and Tricks

Google Updates in 2013
Panda #24 – January 22, 2013
Panda#25 – March 14, 2013
Phantom – May 9, 2013
Domain Crowding – May 21, 2013
Penguin 2.0 – May 22, 2013
PayDay Loan Update – June 11, 2013
Panda Dance – June 11, 2103
Mult te – June 22, 2013
Panda Recovery – July 18, 2013
Knowledge Graph Expanision – July 19, 2013
Humming Bird – August 20, 2013
Penguin 2.1 – October 4, 2013
Authorship Shake-Up – December 19, 2013

Google Updates in 2014
Page Layout #2 – February 6, 2014
Unnamed update – March 24, 2014
PayDay Loan 2.0 – March 16, 2014
Panda 4.0 – May 19, 2014.

Some more essential things to maintain the Rankings
Responsive Web Design
Use Social Media
Brand building – Authorship
Go with a CMS (Content Management System)
Have Good User Experience
Get a good Domain Name
Keyword Analysis
Relevant, High Quality Link Building

Should NOT do for SEO
Stuffing content with keywords.
Stealing content / Duplicate Content
Building unnatural links.
large amounts of useless content.

Delete' is Now 'Remove' In AdWords

Google Ads on Google+ announced yesterday a tiny change to the language within its user interface (UI) that could have a big impact on how people view "old" campaigns. In about two weeks, AdWords will replace most instances of the word "delete" with the word "remove" in its UI.

That means, advertisers will remove campaigns, not delete them. And even though the change may seem trivial at surface value, AdWords says it will help advertisers "better understand that removed objects are still available for future reference. For example, you can report on a removed campaign's historical performance."

A Google spokesperson said this change is just the terminology, and "anything you could do before the change, you can continue to do."

Heads up that downloaded reports will also have the "status" column values updated to show removed instead of deleted.

"If you use spreadsheet macros or other scripting languages on these downloaded reports, we recommend you update them by July 21st, 2014 to to reflect this change," Google said in its announcement.

Here's a snaphot of the discussion happening on Google+ around the update:

PLA : What are Product Listing Ads & How its Works ?

Product Listing Ads are a unique ad format that allows you to include rich product information like an image, title, price, promotional message and your store or business name. Product Listing Ads appear in their own box on Google Search, separate from text ads, and on Google Shopping

Benefits of Product Listing Ads

More traffic and Leads: Many businesses experience significantly higher click-through rates (CTR) with Product Listing Ads compared to text ads shown in the same location for Google Shopping searches. In some cases, advertisers have experienced double or triple standard click-through rates.

Better Qualified Leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.

Easy Management: Instead of keywords, Product Listing Ads use the product attributes that you defined in your Merchant Center data feed to show your ads on relevant searches.

Broader Reach: More than one of your Product Listing Ads can appear for a given customer search and, if relevant, a Product Listing Ad and a text ad can also appear at the same time. This means that your reach with shoppers for a single search could double.


Before create Product Listing Ads, learn about the following:

• The benefits of using Product Listing Ads
• How Product Listing Ads work
• What Product Listing Ads look like
• Where Product Listing Ads appear
• How much Product Listing Ads cost
• Advertising guidelines for Product Listing Ads

How PLA works ?

Product Listing Ads use your existing Merchant Centre product feed -- not keywords. that are relevant to a customer's search on Google Search and Google Shopping, so we recommend that you always keep your product feed up-to-date. Learn more about Merchant Centre product feeds.

We offer two ways to manage your Product Listing Ads in AdWords:

1. Shopping campaigns - Recommended
2. Regular Product Listing Ads campaigns

What Product Listing Ads look like :