Product Listing Ads are a unique ad format that allows you to include rich product information like an image, title, price, promotional message and your store or business name. Product Listing Ads appear in their own box on Google Search, separate from text ads, and on Google Shopping
Benefits of Product Listing Ads
More traffic and Leads: Many businesses experience significantly higher click-through rates (CTR) with Product Listing Ads compared to text ads shown in the same location for Google Shopping searches. In some cases, advertisers have experienced double or triple standard click-through rates.
Better Qualified Leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.
Easy Management: Instead of keywords, Product Listing Ads use the product attributes that you defined in your Merchant Center data feed to show your ads on relevant searches.
Broader Reach: More than one of your Product Listing Ads can appear for a given customer search and, if relevant, a Product Listing Ad and a text ad can also appear at the same time. This means that your reach with shoppers for a single search could double.
Before create Product Listing Ads, learn about the following:
How PLA works ?
Product Listing Ads use your existing Merchant Centre product feed -- not keywords. that are relevant to a customer's search on Google Search and Google Shopping, so we recommend that you always keep your product feed up-to-date. Learn more about Merchant Centre product feeds.
We offer two ways to manage your Product Listing Ads in AdWords:
What Product Listing Ads look like :
Benefits of Product Listing Ads
More traffic and Leads: Many businesses experience significantly higher click-through rates (CTR) with Product Listing Ads compared to text ads shown in the same location for Google Shopping searches. In some cases, advertisers have experienced double or triple standard click-through rates.
Better Qualified Leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.
Easy Management: Instead of keywords, Product Listing Ads use the product attributes that you defined in your Merchant Center data feed to show your ads on relevant searches.
Broader Reach: More than one of your Product Listing Ads can appear for a given customer search and, if relevant, a Product Listing Ad and a text ad can also appear at the same time. This means that your reach with shoppers for a single search could double.
Before create Product Listing Ads, learn about the following:
- The benefits of using Product Listing Ads
- How Product Listing Ads work
- What Product Listing Ads look like
- Where Product Listing Ads appear
- How much Product Listing Ads cost
- Advertising guidelines for Product Listing Ads
How PLA works ?
Product Listing Ads use your existing Merchant Centre product feed -- not keywords. that are relevant to a customer's search on Google Search and Google Shopping, so we recommend that you always keep your product feed up-to-date. Learn more about Merchant Centre product feeds.
We offer two ways to manage your Product Listing Ads in AdWords:
- Shopping campaigns - Recommended
- Regular Product Listing Ads campaigns
What Product Listing Ads look like :
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