Longtail Keyword Research and Analysis - A BEST PRACTICE FOR BETTER RESULT

There are 4 following steps for Keywords Research:-

1. COLLECT KEYWORDS - Collect those keywords that required for your website/Brand (Shoes)
2. SEARCH - Search your required Keywords in Adwords you'll find list related your keywords(shoes, black shoes, Leather Shoes)
3. ANALYZE - Analysis those keywords which you want target (See Searching & Compttn of those keywords) 
4. FILTER - Select those keyword in the list which is relevant for SEO 

BEFORE YOU START 

Identify your products/Service 

Identify your BRANDS - Target Markets
Identify your Competition 

Identify your Target markets (B2C vs B2B)
Identify your Potential Products

TYPE OF KEYWORDS
There are following Types of Keywords

• Product or Service Keywords (Leather Shoes)
• Brand Keywords (RED CHIEF Leather Shoes)
• Modifier Keywords(COMFORTABLE Leather Shoes)
• Entity Keywords (Leather Shoes SHOP)
• Geographic Keywords (Leather Shoes IN DELHI)
• Demographic Segmented Keywords (Leather Shoes FOR MEN)
• Call To Action Keywords (BUY Leather Shoes)
• Education Keywords ( How To BUY Leather Shoes)
• B2B Keywords (Leather Shoes WHOLESALER)

IDENTIFY KEYWORDS  

• PRE words - Modifier, Brand Geographic, Demographic, Call to Action, Educational 
• Core Words - Major Product (SHOE), Major Service, B2B Keywords
• Post Words - Entity (SHOP), Geographic (DELHI), Demographic (Men's), Call to Action (BUY)

PRACTICE

• PRE words - Men's, Ladies, Leather, Plastic, Durable, Free, Cheap, Travel, Business
• Core Words - BAG, SHOE, PROPERTY, GIFTS, FURNITURE
• Post Words - COMPANY, SHOP, Manufacturer, DELHI, MUMBAI, NOIDA, Consultant, Exporter, Supplier, Expert, Executive, Provides, Service

GENERATE KEYWORDS COMBINATION