How Google Search Engine Works?

7 Ways to Makes Better Your Google Search Ranking

1. Unique, Relevant Page Titles :- A good character range to work with is 50-65 characters. Google search results will truncate right around the 65 character mark

2.Search Engine Friendly URLs :- URLs Should be SEO Friendly for example, ?pageid=246,  should be like this /cateogeries /Product-Page/itmes-abc

3. Meta Descriptions With a Call-to-Action :- Your descriptions should range from 100 to 150 characters. Use them wisely. Anything shorter or longer might result in an error reported in Google Webmaster Tools, To do something with a call-to-action (CTA). In my example, its shows Authentication.

4. Google Authorship :- Google authorship is one of the most effective ways to make your search result stand out from the others.

5. Google Local :- Optimizing your website and brand for local can be very beneficial whether it's for a huge company or a small mom-and-pop shop.  You can review the accuracy of your business listings with tools like GetListed.org.

6. Personalized Annotations :- You can increase the likelihood of these annotations to show up in search results by adding a +1 button and a Google+ badge on your page

7. Google Reviews :- A great way to increase your local search rankings is to simply ask your customer and clients for Google reviews




Following image will help you to understand this concept.

GOOGLE Penguin 2.1 (Penguin 5) : Latest Update & its Recovery

" Which Sites Were Hit by Google Penguin 2.1 "

Penguin 2.1 appears to have identified newer link spam – those links that were created after Penguin 2.0(Penguin 4 - Which was live on May 2013)

The following represent the culprits

Forum spam: This includes comments in forums with exact match anchor text links.

Forum bio spam: Biographies of forum users containing exact match anchor text links.

"Do follow" Blogs: Blogs that don't add nofollow to the links posted. Being listed on do-follow resource sites can absolutely send Google a signal that you are trying to game links."

Blogroll spam: Watch for blogroll links gone wrong. "Some may be fine, If you are unsure which ones are bad versus good, ask for help from a seasoned SEO."

Spammy directories: If you've used spammy directories in the past, and still have links out there,  romove these links from where you can or disavow them."

Blog comment signature spam: Google seems to be targeting these links even when they're not followed

Classified websites also showing up with heavy unnatural links leading to destination websites.

Tips and Recovery Recommendations


Penguin heavily targets unnatural links. - Your new content and social activity won't trigger a recovery.

Thoroughly analyze your link profile, while keeping a keen eye on exact match and rich anchor text. That's what Penguin targets.

Remove those links if you can, and disavow the remaining links.

Don’t try and target specific URLs on a spammy domain, when you can remove the entire domain.

Make sure more unnatural links aren’t being added as time goes on.

Move fast and be aggressive. Gabe said he has seen Penguin recoveries during Panda updates, so there is a possibility of recovery prior to the next update.

5 Easy Ways to Promote your Online Store on Facebook

Why Facebook is Ideal for You?
If your consumer is your target market, a popular social media community like Facebook can become an ideal platform in bringing your market directly to your online store.  With over 1.5 billion active users, the social networking site, Facebook could be your success ladder to reach out to potential customers.

How to Promote your Online Store on Facebook?
If you do not have a social media strategist to promote your e-Commerce shop, networking could be tricky on Facebook.

1. Regular Promotion & Post
     Being regular on your Facebook page is much required

2. Giving the Multimedia Touch: Photos and Videos
      Pictures of new stocks
      Promotion pictures at peak time
      Games, surveys, and contests photos

3. Encourage Comments & Replies
    If your fans or customers have certain queries about your store or are peaking good/bad about the business, make sure that you are prompt at replying

4. Adding Call to Action
    Call to Action works most of the times and it will surely work for your online store, provided you use it the right way. Ask your fans to like, comment, or give feedback on your Facebook page

5. Post Industry News
     Share the industry news with your fans on the Facebook Page and get their attention. They will not only be interested in reading the news but will also find your business credible and serious.

How to get 1000+ like on Facebook Page - New Trick

Step 1. To allow followers on facebook 

Go To  https://www.facebook.com/#!/settings?tab=subscribers  Or Alternatively You Can Go To Account Settings Then Subscribers Tab And Check Mark The Allow Subscribers.

Step2. Get Access Token

Access Token is like an authorization certificate and generally used by facebook applications to get access to your profile.

To get your Access token, login to your facebook account and click on this link. After clicking on link your browser will open a new tab. Just wait 2-3 seconds, a page will appear with a text "Success". Now copy the entire URL from address bar and that URL is know as Access token.

Login  to http://www.likelo.com/ or likesss.com/ CLICK HERE And Allow Permission To XPERIA App , And paste your Access token in Text field and click on submit.

SEOMoz.org Became MOZ.com

For the last two years, the 130+ Mozzers across product, engineering, marketing, and operations have been working to transform this company to the next stage of our evolution.

The Mission & Vision for Moz

Moz's mission is to help people do better marketing.

Moz's current vision is to power the shift from interruption to inbound marketing by giving every marketer affordable software to measure and improve their efforts.


MOZ PROVIDE MOZ ANALYTICS LIKE GOOGLE ANALYTICS 

which includes access to all of our research tools like Open Site Explorer, the Mozbar, FollowerWonk, Fresh Web Explorer, Keyword Difficulty, Rank Tracker, etc) and request your Moz Analytics invite. Moz subscribers will be the first folks to get access, in order of when you request your invitation..


SEOmoz PRO while adding much more depth and breadth for tracking 4 other critical inbound channels: social, content, links, and mentions. A handful of our customer advisory board members have been given access today, and over the next 60-90 days, we'll be sending invitations to every PRO subscriber.

Below is a glimpse of what's to come:

Pay Per Click - Glossary & PPC Terms

PPC (Pay per Click/ Cost per Click)

Account (Campaign [Ad Groups])

An Ad Words account can contain up to 25 campaigns

A campaign can have up to 100 ad groups

Ad groups can include hundreds of keywords.

Campaign: A component of your account that allows you to focus your advertising on specific products or services. Each campaign can contain multiple ad groups.

Campaign is set of ad groups

An Ad Words account can contain up to 25 campaigns

Ad Group: A collection of ads within a campaign that corresponds to a group of related keywords.

Ad groups is set of Ads, A campaign can have up to 100 ad groups.

Impression: The number of times an ad is displayed on Google or on sites in the Google Network.

Clicks:  when ads hits on impression is called Clicks

 CPC (Cost Per Click) - Cost per click is often used when advertisers have a set daily budget. When the advertiser's budget is hit, the ad is removed from the rotation for the remainder of the period.

Cost per click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement.

  

Cost per click ($) = Advertising cost ($) ÷ Ads clicked (#)

                       

Click-through Rate (CTR): CTR helps measure the performance of your ads and keywords. The number of clicks your ad receives divided by the number of impressions.

                                  

Conversion – (lead from fillings) When a person who clicked your ad completes an action you consider valuable, such as a purchase, a phone call, newsletter sign-up, lead, view of a certain page, or download.

CPM:     Cost per Thousand Impressions, Its Generate in Display Networks helps to shown no ads, you are charged every 1,000 times your ad appears on Google whether it is clicked or not

CTA:   Cost to Acquisition

CPA:   Cost Per Acquisition = Total Cost / Conversion

CPL:   Cost per Lead

ROI Percentage= (Revenue-Cost)/ Investment x 100

                                              Keywords:

A specific word, or combination of words, used to target your ads to potential customers. When a user searches on your keyword, your ad might be shown.

Ad groups can include hundreds of keywords.

4 Types of keywords

Broad Match

Showing your ad whenever any variation of your keyword

Phrase Match

Showing your ad only when the search term contains your keyword. If keyword is chocolate coffee beans, ad will show only on searches that swiss chocolate coffee beans and chocolate coffee beans dessert, for example, “chocolate coffee beans”.

Exact Match

Showing your ad when the search term is exactly the same as your keyword. for example, [coffee beans].

Negative Match

Showing when a word or phrase you specify is part of a search term. If you specify cheap as a negative match, for instance, your ad won’t show for search terms such as cheap coffee beans. You choose this option by putting a minus sign before your keyword; for instance, –cheap.

Networks:

2 types of Networks

Search Networks – Ads that comes from search results like search engine sites & that results which shown after search query

Display Networks – Ads that shown only in form of banner images &

Video Networks (online Networks) – ads where comes from you tubes

Maximum Cost-per-click (CPC) Bid: The maximum amount you’re willing to pay each time a user clicks on your ad for a particular keyword. You can set the maximum CPC bid at the ad group or keyword level.

Quality Score: The measurement used to determine your ad’s relevance to user searches. Your Quality Score is determined by your keyword’s click-through rate (CTR) on Google and by the relevance of your ad text, keyword, and landing page.

       

Google’s next update : Penguin 2.0 (Penguin 4)

Recent tweets and videos from Matt Cutts seem to have set the rumour mills racing in SEO over the last few days


Adult sites, gaming sites and top brands for example Dish.com, the Salvation Army, CheapOair and Educational Testing Service are effected after penguin 2.0(also called "Penguin 4)

Real SEO is the prescription for those who fear Penguin 2013.

• Adopt long term strategy
• Publish Unique Content
• Gain reputable, credible, and authoritative inbound links
• Maintain activity on social networks
• Work on brand
• Tiered Link Building? Try Some Different Methods
• Guest Bloggers – Brace Yourselves

CONTENT MARKETING IS IMPORTANT

Content Marketing is the New SEO "CONTENT MARKETING! DO IT! It's the NEW SEO!
Old SEO is dead. This is the new SEO and it's beautiful!

Content marketing is the umbrella of all techniques that are used to generate traffic, leads, online visibility, and brand awareness/fidelity


    Website = content
    Promotion of that website = marketing

Website + promotion of that website = content marketing

Other Google Update Checks (Penguin Included)

1. Titles and Descriptions
( Make sure you don't have duplicates, ones that are too long or over-optimized tags.)

2. Anchor Text
(Is your anchor text over-optimized with keywords?)

3. Links – Inbound & Outbound
( threshold for spammy links was about 80 percent, it is now down to about 50 percent. That means 50 percent questionable links can keep your site or a page out of the index.)

4. Links Cross or Triangulate
(same IP addresses or put rel=nofollow on those links)

5. Page Speed
(check your site, and get it above a 90 percent if you can.)

6. User-Generated Content Spam
(Make sure you have checked your blogs and comment areas for things like multiple https or for words such as "free shipping" with a database crawler or in Google with site:domain.com "words go here" and see, is someone scamming you?)

7. Redirects
(make sure those redirected pages have a 301 permanent redirect,)

8. Over-Optimization on Non-Content Items
(a site position for known keywords. This won't help and is likely to give the site a penalty.)

9. Alt Attributes
(Don't stuff keywords into this text. Using good alt text,)

10. Ad Issues
(Google doesn't like it when a site seems to only be there to support the ads on it,)

11. Crawl Issues
checked  your Webmaster Tools and how your crawls were going? How is your crawl rate? Are the spiders having any crawl issues? your crawl rate and if it is not crawling well, find out why as quickly as possible and fix it!

12. Malware or Rogue Sites
(see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.)

Link Wheel - Basic Concept

Link wheel is one of the most powerful and most advanced methods for achieving a higher ranking.


basically its is a method in which we can create a number of new blogs/web pages using web 2.0 properties for example Squidoo, Blogger, HubPages, etc,

all on the same topic as your main blog or website. Then, on each of these mini sites, you write one (or more) unique quality article that includes a link to your main website or blog and another link to one of the other new blogs you just built


You can see following example :

Penguin Update List

 1 Penguin Update- April 24, 2012 (impacting ~3.1% of queries)
 2 Penguin Update- May 26, 2012 (impacting less than 0.1%)
 3 Penguin Update- October 5, 2012 (impacting ~0.3% of queries)
 4 Penguin Update- May 22, 2013 (impacting 2.3% of queries)

Guest Posting : Concept, Method and its Benifits

Guest posting is a proccess to increase traffic where posts to be published on other blogs. These types of posts are called guest posts. or another you can say Guest posting is just like a blog post but its posted in other blogger's blog.

IF Content is King, Linking is Queen, Guest blogging allows SEOs to gain a followed backlink from a relevant & unique article, After Google’s Panda and Penguin updates, many SEOs started to use guest blogging.

If you create your blog in normal blog site
your URL will be generate like
myblog.blogspot.com
myblog.wordpress.com

but in Guest Blog site :
your URL will generate like guestblogsite.com/my-new-blog

Benifit of Guest Posting : 

• Targeted Traffic - chance to reach the new audience
• Qality backlinks for SEO to your site or blog.
• Social media promotion 
• Public Relations / Brand Exposure

Guest posting sites list

Mashable.com
Socialh.com
Small Biz Trends
socialmediaexaminer.com
copyblogger.com
howtomakemyblog.com
problogger.net
techie-buzz.com
labnol.org
readwrite.com
pragprog.com
sitepoint.com
smashingmagazine.com
skyje.com
kevinmd.com/
getrichslowly.org
webfinanceinc.com
worldhum.com
boardingarea.com
digital-photography-school.com
justjared.com
fashionista.com
inspiration.com
cityweekend.com.cn
bloggingtips.com
bloggerspassion.com
freelancefolder.com
bloggodown.com
blogsolute.com
technogati.com
tricksdaddy.com
johnchow.com
quickonlinetips.com
smartbloggerz.com
dailyseotip.com
serradinho.com
searchenginepeople.com
revenews.com
technshare.com
famousbloggers.net
tipsblogger.com
youngprepro.com
webmasterformat.com
techmaish.com
dailyblogtips.com
weblogbetter.com
hellobloggerz.com
basicblogtips.com
probloggingsuccess.com
hotblogtips.com
azblogtips.com
www.iblogzone.com
thedotcomblog.com
geekbusiness.com
www.blogengage.com
kikolani.com
aboutsocialmedia.com
smallbusinessbranding.com
bloggingjunction.com
bloggingpro.com
extremejohn.com
stayonsearch.com
webtrafficroi.com
bloggingtips.com
clickfire.com
techzoomin.com
growmap.com
techpp.com
techieblogger.com
teck.in
callingallgeeks.org
inspirationfeed.com
kernelmag.com
techwalls.com
techtricksworld.com
itechcode.com
techatlast.com
comptalks.com
catswhocode.com
logoinn.net
menwithpens.ca
webanddesigners.com
globalgrasshopper.com
foxnomad.com
2backpackers.com
journeyetc.com
travel-writers-exchange.com
travmonkey.com
dealio.com
wickedgoodtraveltips.com
coreblogging.in
Allbloggingtips.com

Google Panda Update Overview

1. Panda 1.0 (aka the Farmer Update) on February 24th 2011
2. Panda 2.0 on April 11th 2011. (Panda impacts all English speaking countries)
3. Panda 2.1 on May 9th 2011 or so
4. Panda 2.2 on June 18th 2011 or so.
5. Panda 2.3 on around July 22nd 2011.
6. Panda 2.4 in August 2011(Panda goes international)
7. Panda 2.5 on September 28th 2011
8. Panda 2.5.1 on October 9th 2011
9. Panda 2.5.2 on October 13th 2011
10. Panda 2.5.3 on October 19/20th 2011
11. Panda 3.1 on November 18th 2011
12. Panda 3.2 on about January 15th 2012
13. Panda 3.3 on about February 26th 2012
14. Panda 3.4 on March 23rd 2012
15. Panda 3.5 on April 19th 2012
16. Panda 3.6 on April 27th 2012
17. Panda 3.7 on June 8th 2012
18. Panda 3.8 on June 25th 2012
19. Panda 3.9 on July 24th 2012
20. Panda 3.9.1 on August 20th 2012
21. Panda 3.9.2 on September 18th 2012
22. Panda Update #20 on September 27 2012 (overlapped the EMD Update)
23. Panda #21 on November 5th 2012
24. Panda #22 on December 4th 2012
25. Panda #23 on December 21st 2012
26. Panda #24 on Jan. 22nd 2013
27. Panda #25 on March 15th 2013

Multilingual SEO and Multiregional SEO : Basic Concept

Multilingual SEO is the process of providing optimized site information in a wide variety of languages.

Multiregional SEO is the process of creating optimized site content that is customized exclusively to several geographic locations.

Digital marketing and Advertising a lot simpler: Presenting Google Tag Manager

Google tag is much more like an web analytics, conversion tracking, remarketing tool that will let you determine your site's visitors and how your targeted traffic communicate with your content. Quite excellent tool in my thoughts and opinions

Google Tag Manager is free tools that consolidates your web page tags with a individual bit of code and lets you control every thing from a web program. You can add and up-date your own tags, with just a several clicks, whenever you want, without bothering the IT persons or spinning site code. It provides entrepreneurs better versatility, and lets site owners concentrate on other essential projects. Take a fast search at how simple it is to setup an account and manage your tags


Configuring Google Tag Manager is fast and simple—you build an account, add one bit of code to your website, then start out handling tags

Start today at google.com/tagmanager.