GOOGLE Penguin 2.1 (Penguin 5) : Latest Update & its Recovery

" Which Sites Were Hit by Google Penguin 2.1 "

Penguin 2.1 appears to have identified newer link spam – those links that were created after Penguin 2.0(Penguin 4 - Which was live on May 2013)

The following represent the culprits

Forum spam: This includes comments in forums with exact match anchor text links.

Forum bio spam: Biographies of forum users containing exact match anchor text links.

"Do follow" Blogs: Blogs that don't add nofollow to the links posted. Being listed on do-follow resource sites can absolutely send Google a signal that you are trying to game links."

Blogroll spam: Watch for blogroll links gone wrong. "Some may be fine, If you are unsure which ones are bad versus good, ask for help from a seasoned SEO."

Spammy directories: If you've used spammy directories in the past, and still have links out there,  romove these links from where you can or disavow them."

Blog comment signature spam: Google seems to be targeting these links even when they're not followed

Classified websites also showing up with heavy unnatural links leading to destination websites.

Tips and Recovery Recommendations


Penguin heavily targets unnatural links. - Your new content and social activity won't trigger a recovery.

Thoroughly analyze your link profile, while keeping a keen eye on exact match and rich anchor text. That's what Penguin targets.

Remove those links if you can, and disavow the remaining links.

Don’t try and target specific URLs on a spammy domain, when you can remove the entire domain.

Make sure more unnatural links aren’t being added as time goes on.

Move fast and be aggressive. Gabe said he has seen Penguin recoveries during Panda updates, so there is a possibility of recovery prior to the next update.

Google’s next update : Penguin 2.0 (Penguin 4)

Recent tweets and videos from Matt Cutts seem to have set the rumour mills racing in SEO over the last few days


Adult sites, gaming sites and top brands for example Dish.com, the Salvation Army, CheapOair and Educational Testing Service are effected after penguin 2.0(also called "Penguin 4)

Real SEO is the prescription for those who fear Penguin 2013.

• Adopt long term strategy
• Publish Unique Content
• Gain reputable, credible, and authoritative inbound links
• Maintain activity on social networks
• Work on brand
• Tiered Link Building? Try Some Different Methods
• Guest Bloggers – Brace Yourselves

CONTENT MARKETING IS IMPORTANT

Content Marketing is the New SEO "CONTENT MARKETING! DO IT! It's the NEW SEO!
Old SEO is dead. This is the new SEO and it's beautiful!

Content marketing is the umbrella of all techniques that are used to generate traffic, leads, online visibility, and brand awareness/fidelity


    Website = content
    Promotion of that website = marketing

Website + promotion of that website = content marketing

Other Google Update Checks (Penguin Included)

1. Titles and Descriptions
( Make sure you don't have duplicates, ones that are too long or over-optimized tags.)

2. Anchor Text
(Is your anchor text over-optimized with keywords?)

3. Links – Inbound & Outbound
( threshold for spammy links was about 80 percent, it is now down to about 50 percent. That means 50 percent questionable links can keep your site or a page out of the index.)

4. Links Cross or Triangulate
(same IP addresses or put rel=nofollow on those links)

5. Page Speed
(check your site, and get it above a 90 percent if you can.)

6. User-Generated Content Spam
(Make sure you have checked your blogs and comment areas for things like multiple https or for words such as "free shipping" with a database crawler or in Google with site:domain.com "words go here" and see, is someone scamming you?)

7. Redirects
(make sure those redirected pages have a 301 permanent redirect,)

8. Over-Optimization on Non-Content Items
(a site position for known keywords. This won't help and is likely to give the site a penalty.)

9. Alt Attributes
(Don't stuff keywords into this text. Using good alt text,)

10. Ad Issues
(Google doesn't like it when a site seems to only be there to support the ads on it,)

11. Crawl Issues
checked  your Webmaster Tools and how your crawls were going? How is your crawl rate? Are the spiders having any crawl issues? your crawl rate and if it is not crawling well, find out why as quickly as possible and fix it!

12. Malware or Rogue Sites
(see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.)

Penguin Update List

 1 Penguin Update- April 24, 2012 (impacting ~3.1% of queries)
 2 Penguin Update- May 26, 2012 (impacting less than 0.1%)
 3 Penguin Update- October 5, 2012 (impacting ~0.3% of queries)
 4 Penguin Update- May 22, 2013 (impacting 2.3% of queries)

Penguin Retrieval Ideas

• Build site with quality content frame
• Always try to console with legitimate link resource
• Control your link building structure – always go for quality links
• Reconsideration is needed if your penalized with out reason at – https://docs.google.com/spreadsheet/viewform?formkey=dEVxdmdRWFJRTjRoLWZVTHZkaTBQbkE6MQ 
• Avoid anchor text linking with same phrase
• If you’re affected by this latest penguin update, I feel sorry for you. Try to optimize in a good quality manner. It’s unpredictable to be in same grade at Google’s eye. Seo is on the way to its quality development. We all must give hand for its rise with quality website.

Here are general Do’s and Don’ts in this latest SEO weather:

DON’T:

• Use attractive content with low quality
• Stuff keywords in web site
• Over Link using same anchor text
• Delete Your Links (unless they are on a de-indexed blog network)
• Avoid stuffing footer with content and link
• Use landing pages

DO:

• Always go for quality content
• Try to create content structure with 600+ Words count
• Use a large range of anchor text in backlinking to the same page
• Optimize pages for more than one keyword phrase
• Use good links in link building activities (no anchor text)
• Use elderly domains
• Remove low quality content from your site