ITS ALL ABOUT SEO - Optimization (ANALYZE, STRATEGY, EXECUTION, MONITORING)

SEO is just not only Optimization, SEO HAS 4 Phase 

1. ANALYZE
2. STRATEGY 
3. EXECUTE 
4. MONITOR 

1. WEBSITE ANALYZE: 

• URL
• Title Tags
• Meta Description Tags
• Meta Keywords Tags 
• Alt Images Tags
• Heading (H1 H2 H3 H4 H5 H6) Tags
• XML Sitemap
• Robots Txt
• Webmaster Verified
• Google Analytic Verified
• Stat Counter Verified 
• Domain Age
• Domain Authority 
• Mozrank
• Alexa Rank
• Page Rank
• Internal Page Rank
• Google Cached
• Google Indexed 
• Yahoo Indexed
• Bing Indexed
• Google Backlinks 
• Yahoo Backlinks
• Bing Backlinks
• HTML/CSS Validation
• iframe Check
• Check Javascripts
• Flash coding 
• Hidden Text
• Content Optimization
• Content Duplicate
• Keyword Density
• Footer Navigation
• Interlinking
• 404 Page 
• URL structure
• Redirect Link 
• Broken Links 
• Not Found links
• Orphan Links
• Facebook Page
• LinkedIn 
• Twitter Account
• Dmoz Submission
• Blogs

2. MAKE STRATEGY : 
Focus in your Mind before Make SEO Strategy 

• Traffic
• Content
• Inbound Links
• Link Popularity 
• Social Media

TRAFFIC - 

Improve your Internet Presence

Improve Your Website

Improve Site Navigation
Increase Audience: With Unique and Fresh Content
Structured Data Markup: Think Before You Implement It.

Interlinking
Check iframe, JavaScript, Hidden Text

CONTENT - 

High Quality Content
Creating Viral Content.
Make Content for Guest Posting .

Make Unique Content for Article and Blogs 

INBOUND LINK - 

Make Relevent Quality Inbound Links
Submit your site in HIGH Quality 

LINK POPULARITY - 

Unnatural Link Removed 
Building links over email. 
Analyzing competitor links.
Interlinking

SOCIAL MEDIA - 

Join Group & Discussion Community
Make Official Page on Facebook, Twitter Linkin 

Create Social Profile 
Add Followers & Friends 
Focus on BRAND

3. EXECUTE: 

Execute you SEO Strategy, Its time for Execute your plan so follow those things in this step. 

• Make SITE SEO Friendly ( URL Structure, Interlinking, Content Optimization, Navigation) Check iframe, JavaScript, Hidden Text
• Link Building - Make Relevant Link, 
• Make a List of Keywords
• Build Keyword-Focused Pages
• Set Up a Blog
• Post Guest Blogs 
• ARTICLE & BLOG Posting 
• MAKE SEO FRIENDLY WEBSITE -  
• Proper Keyword Research: - Keywords Collection, Searching, Analyze, Filter,  Keywords Competitions, Keywords Mapping, Keywords Combination, Focus Long Tail Keywords
• Make Unique & Relevent Content for Website 
• Onpage SEO
• Offpage SEO
• SOCIAL MEDIA(Facebook, Linkedin, Twitter, Pinterest,...) 

4. MONITOR & REPORTING :

• Track your Traffic, Conversions, Bounce Rate, Page Visit, Goal Conversion, New Visits from Google Analytics. 
• Track Search Traffic, Google Index, Crawl Status, Search Queries, Stuctured Data, Sitelinks, HTML Improvements from Google Webmaster Tools. 
• Ranking Analysis 
• Measure and Track Your SEO Success

Penguin Retrieval Ideas

• Build site with quality content frame
• Always try to console with legitimate link resource
• Control your link building structure – always go for quality links
• Reconsideration is needed if your penalized with out reason at – https://docs.google.com/spreadsheet/viewform?formkey=dEVxdmdRWFJRTjRoLWZVTHZkaTBQbkE6MQ 
• Avoid anchor text linking with same phrase
• If you’re affected by this latest penguin update, I feel sorry for you. Try to optimize in a good quality manner. It’s unpredictable to be in same grade at Google’s eye. Seo is on the way to its quality development. We all must give hand for its rise with quality website.

Here are general Do’s and Don’ts in this latest SEO weather:

DON’T:

• Use attractive content with low quality
• Stuff keywords in web site
• Over Link using same anchor text
• Delete Your Links (unless they are on a de-indexed blog network)
• Avoid stuffing footer with content and link
• Use landing pages

DO:

• Always go for quality content
• Try to create content structure with 600+ Words count
• Use a large range of anchor text in backlinking to the same page
• Optimize pages for more than one keyword phrase
• Use good links in link building activities (no anchor text)
• Use elderly domains
• Remove low quality content from your site

Link Building and Other SEO Tips

Relevant and Strong Links makes a great impact in website Rankings! So its better to have good quality links for your website. 

"Always Remember, an optimized site with good link popularity will always rank higher as compared to others"

Following are some very useful and handy tips for link building and link popularity campaign: 

Tips

1. Try to get reciprocal links between your site and others in the same industry.
2. Incoming links should use your keyword phrase.
3. Link to others with higher Page Rank (Install Google Tool Bar to get PageRank information.)
4. Include your reciprocal page link from the main page of your Website.
5. Avoid using the link text such as "links", "link exchange" use "Resources" instead.
6. Try to build link category that best match to your site content.
7. Do not provide more than 20 links per page, if needed try to split it into additional page.
8. Try to use brief text along with links describing the content of the outbound link page.
9. To find sites those related to your keywords and accept site submissions, visit your favorite search engine and search for:
   
   "Add a link" + "your keyword(s)"
   "Add a site" + "your keyword(s)"
   "Add URL" + "your keyword(s)"
   "Add an URL" + "your keyword(s)"
   "Submit a link" + "your keyword(s)"
   "Submit a site" + "your keyword(s)"
   "Submit URL" + "your keyword(s)"
   "Submit an URL" + "your keyword(s)"
   "Suggest a link" + "your keyword(s)"
   "Suggest a site" + "your keywords(s)"
   "Suggest URL" + "your keyword(s)"
   "Suggest an URL" + "your keyword(s)"
   "Your Region" + "Add url"
   "your keywords" + "directory"
   "your keywords" + "directories"
   keyword reciprocal
   keyword exchange
   keyword add site
   keyword resources
   keyword links
   "your industry" +add url, directories, etc...
   "related sites" + your keyword
   "related urls" + your keyword 

See the example below:

Other General Tips

1. Make sure your Website is completely finished, spell checked, online and all the links are working properly before submitting to search engines.
2. Try to include 'robots.txt' to prevent spiders from crawling certain directories.
   (For more in-depth study of robots please visit: (http://www.robotstxt.org/wc/norobots.html)
3. If a site was developed in a language other than HTML, make sure that there's AT LEAST SOME static content for the spider to read.
4. Try and get on Dmoz if you are not already on there.
5. Read each search engines guidelines and follow them strictly.
6. Use the Meta tags in all pages.
7. For getting proper keywords that commonly used, go to:
   
   Keyword suggestions tool
   
   Other online tools:
   
   a) http://www.wordtracker.com
   b) https://adwords.google.com/select/KeywordToolExternal 
8. For checking keyword density analysis visit:
   
   a) http://www.keyworddensity.com/
   b) http://www.ranks.nl/ 
9. If you are using frames, try to include "noframes" tag with keyword rich content in the main page (the page that contains tags).
10. Keep all your content in the root directory if possible.
11. Don't use images for links to important content pages. If you do, add ALT tags.
12. Do not try to cover too many topics on one page, as it will dilute the relevancy for your targeted key phrase.
13. Try to include your company's physical address on your site, including a telephone number.
14. Make sure your home page should load in 8-10 seconds or less with a 56K modem.
    ( http://www.1-hit.com/all-in-one/tool.loading-time-checker.htm )
15. Optimize your images and keep the page size low.
16. Try to use CSS data as an external file and call it by using tag
17. Use the longer or plural version of a keyword, where possible.
18. Try to register your domain name with the exact keyword phrase you are targeting, using hyphens to separate the keywords.
    (eg: if the keyword phrase is "star hotels Kochi", then your domain: www.star-hotels-kochi.com)
19. Update your important pages at regular intervals.
20. Check your site from broken links periodically.