Recent tweets and videos from Matt Cutts seem to have set the rumour mills racing in SEO over the last few days
Adult sites, gaming sites and top brands for example Dish.com, the Salvation Army, CheapOair and Educational Testing Service are effected after penguin 2.0(also called "Penguin 4)
Real SEO is the prescription for those who fear Penguin 2013.
CONTENT MARKETING IS IMPORTANT
Content Marketing is the New SEO "CONTENT MARKETING! DO IT! It's the NEW SEO!
Old SEO is dead. This is the new SEO and it's beautiful!
Content marketing is the umbrella of all techniques that are used to generate traffic, leads, online visibility, and brand awareness/fidelity
Website = content
Promotion of that website = marketing
Website + promotion of that website = content marketing
Other Google Update Checks (Penguin Included)
1. Titles and Descriptions
( Make sure you don't have duplicates, ones that are too long or over-optimized tags.)
2. Anchor Text
(Is your anchor text over-optimized with keywords?)
3. Links – Inbound & Outbound
( threshold for spammy links was about 80 percent, it is now down to about 50 percent. That means 50 percent questionable links can keep your site or a page out of the index.)
4. Links Cross or Triangulate
(same IP addresses or put rel=nofollow on those links)
5. Page Speed
(check your site, and get it above a 90 percent if you can.)
6. User-Generated Content Spam
(Make sure you have checked your blogs and comment areas for things like multiple https or for words such as "free shipping" with a database crawler or in Google with site:domain.com "words go here" and see, is someone scamming you?)
7. Redirects
(make sure those redirected pages have a 301 permanent redirect,)
8. Over-Optimization on Non-Content Items
(a site position for known keywords. This won't help and is likely to give the site a penalty.)
9. Alt Attributes
(Don't stuff keywords into this text. Using good alt text,)
10. Ad Issues
(Google doesn't like it when a site seems to only be there to support the ads on it,)
11. Crawl Issues
checked your Webmaster Tools and how your crawls were going? How is your crawl rate? Are the spiders having any crawl issues? your crawl rate and if it is not crawling well, find out why as quickly as possible and fix it!
12. Malware or Rogue Sites
(see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.)
Adult sites, gaming sites and top brands for example Dish.com, the Salvation Army, CheapOair and Educational Testing Service are effected after penguin 2.0(also called "Penguin 4)
Real SEO is the prescription for those who fear Penguin 2013.
- Adopt long term strategy
- Publish Unique Content
- Gain reputable, credible, and authoritative inbound links
- Maintain activity on social networks
- Work on brand
- Tiered Link Building? Try Some Different Methods
- Guest Bloggers – Brace Yourselves
CONTENT MARKETING IS IMPORTANT
Content Marketing is the New SEO "CONTENT MARKETING! DO IT! It's the NEW SEO!
Old SEO is dead. This is the new SEO and it's beautiful!
Content marketing is the umbrella of all techniques that are used to generate traffic, leads, online visibility, and brand awareness/fidelity
Website = content
Promotion of that website = marketing
Website + promotion of that website = content marketing
Other Google Update Checks (Penguin Included)
1. Titles and Descriptions
( Make sure you don't have duplicates, ones that are too long or over-optimized tags.)
2. Anchor Text
(Is your anchor text over-optimized with keywords?)
3. Links – Inbound & Outbound
( threshold for spammy links was about 80 percent, it is now down to about 50 percent. That means 50 percent questionable links can keep your site or a page out of the index.)
4. Links Cross or Triangulate
(same IP addresses or put rel=nofollow on those links)
5. Page Speed
(check your site, and get it above a 90 percent if you can.)
6. User-Generated Content Spam
(Make sure you have checked your blogs and comment areas for things like multiple https or for words such as "free shipping" with a database crawler or in Google with site:domain.com "words go here" and see, is someone scamming you?)
7. Redirects
(make sure those redirected pages have a 301 permanent redirect,)
8. Over-Optimization on Non-Content Items
(a site position for known keywords. This won't help and is likely to give the site a penalty.)
9. Alt Attributes
(Don't stuff keywords into this text. Using good alt text,)
10. Ad Issues
(Google doesn't like it when a site seems to only be there to support the ads on it,)
11. Crawl Issues
checked your Webmaster Tools and how your crawls were going? How is your crawl rate? Are the spiders having any crawl issues? your crawl rate and if it is not crawling well, find out why as quickly as possible and fix it!
12. Malware or Rogue Sites
(see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.)
