How Google Search Engine Works?

7 Ways to Makes Better Your Google Search Ranking

1. Unique, Relevant Page Titles :- A good character range to work with is 50-65 characters. Google search results will truncate right around the 65 character mark

2.Search Engine Friendly URLs :- URLs Should be SEO Friendly for example, ?pageid=246,  should be like this /cateogeries /Product-Page/itmes-abc

3. Meta Descriptions With a Call-to-Action :- Your descriptions should range from 100 to 150 characters. Use them wisely. Anything shorter or longer might result in an error reported in Google Webmaster Tools, To do something with a call-to-action (CTA). In my example, its shows Authentication.

4. Google Authorship :- Google authorship is one of the most effective ways to make your search result stand out from the others.

5. Google Local :- Optimizing your website and brand for local can be very beneficial whether it's for a huge company or a small mom-and-pop shop.  You can review the accuracy of your business listings with tools like GetListed.org.

6. Personalized Annotations :- You can increase the likelihood of these annotations to show up in search results by adding a +1 button and a Google+ badge on your page

7. Google Reviews :- A great way to increase your local search rankings is to simply ask your customer and clients for Google reviews




Following image will help you to understand this concept.

GOOGLE Penguin 2.1 (Penguin 5) : Latest Update & its Recovery

" Which Sites Were Hit by Google Penguin 2.1 "

Penguin 2.1 appears to have identified newer link spam – those links that were created after Penguin 2.0(Penguin 4 - Which was live on May 2013)

The following represent the culprits

Forum spam: This includes comments in forums with exact match anchor text links.

Forum bio spam: Biographies of forum users containing exact match anchor text links.

"Do follow" Blogs: Blogs that don't add nofollow to the links posted. Being listed on do-follow resource sites can absolutely send Google a signal that you are trying to game links."

Blogroll spam: Watch for blogroll links gone wrong. "Some may be fine, If you are unsure which ones are bad versus good, ask for help from a seasoned SEO."

Spammy directories: If you've used spammy directories in the past, and still have links out there,  romove these links from where you can or disavow them."

Blog comment signature spam: Google seems to be targeting these links even when they're not followed

Classified websites also showing up with heavy unnatural links leading to destination websites.

Tips and Recovery Recommendations


Penguin heavily targets unnatural links. - Your new content and social activity won't trigger a recovery.

Thoroughly analyze your link profile, while keeping a keen eye on exact match and rich anchor text. That's what Penguin targets.

Remove those links if you can, and disavow the remaining links.

Don’t try and target specific URLs on a spammy domain, when you can remove the entire domain.

Make sure more unnatural links aren’t being added as time goes on.

Move fast and be aggressive. Gabe said he has seen Penguin recoveries during Panda updates, so there is a possibility of recovery prior to the next update.