SEO STRATEGY 2014

1. What do you follow for ranking a site in this  year?
Ans : I am following on content marketing and quality link building (good PR,DA,PA).

2. What do you think about Content marketing?
Ans : I think, present content is all in one.If anyone use unique content for focusing their site then they easily able to get trusty to Google.

3. Do you think that link building are going to die?
Ans : No, But the process is changing.

4. How can you understand that you are doing positive work for a business site?
Ans : By Keywords SERP progress, traffics and positive link building graph.

5. Can you please share with me about Google penalty reason?
Ans : Low Quality Content, Low Quality Backlinks, Anchor Over optimization etc.

6. What do you take pre-action for preventing penalty?
Ans : Quality Content, Top Back-linking, Social Media Marketing etc.

7. What about your Social Media Marketing plan?
Ans : Social Media Marketing plan need to grow up with Facebook, Twitter, Pinterest and Linkedin.(Relevant)

8. What is the best graph for link-building?
Ans : Slow and steady grow up the back-links.

9. Do you think that private blog network is the best way for ranking a site?
Ans : I don't know so much about that.

10. Do you please tell me about generics anchor/LSI anchor idea?
Ans : For preventing anchor over optimization , we should to use LSI or Generics Anchor Keywords.

Longtail Keyword Research and Analysis - A BEST PRACTICE FOR BETTER RESULT

There are 4 following steps for Keywords Research:-

1. COLLECT KEYWORDS - Collect those keywords that required for your website/Brand (Shoes)
2. SEARCH - Search your required Keywords in Adwords you'll find list related your keywords(shoes, black shoes, Leather Shoes)
3. ANALYZE - Analysis those keywords which you want target (See Searching & Compttn of those keywords) 
4. FILTER - Select those keyword in the list which is relevant for SEO 

BEFORE YOU START 

Identify your products/Service 

Identify your BRANDS - Target Markets
Identify your Competition 

Identify your Target markets (B2C vs B2B)
Identify your Potential Products

TYPE OF KEYWORDS
There are following Types of Keywords

• Product or Service Keywords (Leather Shoes)
• Brand Keywords (RED CHIEF Leather Shoes)
• Modifier Keywords(COMFORTABLE Leather Shoes)
• Entity Keywords (Leather Shoes SHOP)
• Geographic Keywords (Leather Shoes IN DELHI)
• Demographic Segmented Keywords (Leather Shoes FOR MEN)
• Call To Action Keywords (BUY Leather Shoes)
• Education Keywords ( How To BUY Leather Shoes)
• B2B Keywords (Leather Shoes WHOLESALER)

IDENTIFY KEYWORDS  

• PRE words - Modifier, Brand Geographic, Demographic, Call to Action, Educational 
• Core Words - Major Product (SHOE), Major Service, B2B Keywords
• Post Words - Entity (SHOP), Geographic (DELHI), Demographic (Men's), Call to Action (BUY)

PRACTICE

• PRE words - Men's, Ladies, Leather, Plastic, Durable, Free, Cheap, Travel, Business
• Core Words - BAG, SHOE, PROPERTY, GIFTS, FURNITURE
• Post Words - COMPANY, SHOP, Manufacturer, DELHI, MUMBAI, NOIDA, Consultant, Exporter, Supplier, Expert, Executive, Provides, Service

GENERATE KEYWORDS COMBINATION

On Page SEO Analysis | Onpage Optimization - Some important factors for Better SEO

URL
XML Sitemap
Robots Txt
Title Tags
Meta Description Tags
Meta Keywords Tags
Alt Images Tags
Heading (H1 H2 H3 H4 H5 H6) Tags
Webmaster Verified
Google Analytic Verified
Stat Counter Verified

Domain Age
Domain Authority
Mozrank
Alexa Rank
Page Rank
Internal Page Rank
Google Cached
Google Indexed
Yahoo Indexed
Bing Indexed

HTML/CSS Validation
iframe Check
Check Javascripts
Flash coding
Hidden Text

Content Optimization
Content Duplicate
Keyword Density
Footer Navigation
Interlinking
404 Page

URL structure
Redirect Link
Broken Links
Not Found links
Orphan Links

Facebook Page
LinkedIn
Twitter Account
Dmoz Submission
Blogs

How Google Search Engine Works?

7 Ways to Makes Better Your Google Search Ranking

1. Unique, Relevant Page Titles :- A good character range to work with is 50-65 characters. Google search results will truncate right around the 65 character mark

2.Search Engine Friendly URLs :- URLs Should be SEO Friendly for example, ?pageid=246,  should be like this /cateogeries /Product-Page/itmes-abc

3. Meta Descriptions With a Call-to-Action :- Your descriptions should range from 100 to 150 characters. Use them wisely. Anything shorter or longer might result in an error reported in Google Webmaster Tools, To do something with a call-to-action (CTA). In my example, its shows Authentication.

4. Google Authorship :- Google authorship is one of the most effective ways to make your search result stand out from the others.

5. Google Local :- Optimizing your website and brand for local can be very beneficial whether it's for a huge company or a small mom-and-pop shop.  You can review the accuracy of your business listings with tools like GetListed.org.

6. Personalized Annotations :- You can increase the likelihood of these annotations to show up in search results by adding a +1 button and a Google+ badge on your page

7. Google Reviews :- A great way to increase your local search rankings is to simply ask your customer and clients for Google reviews




Following image will help you to understand this concept.

GOOGLE Penguin 2.1 (Penguin 5) : Latest Update & its Recovery

" Which Sites Were Hit by Google Penguin 2.1 "

Penguin 2.1 appears to have identified newer link spam – those links that were created after Penguin 2.0(Penguin 4 - Which was live on May 2013)

The following represent the culprits

Forum spam: This includes comments in forums with exact match anchor text links.

Forum bio spam: Biographies of forum users containing exact match anchor text links.

"Do follow" Blogs: Blogs that don't add nofollow to the links posted. Being listed on do-follow resource sites can absolutely send Google a signal that you are trying to game links."

Blogroll spam: Watch for blogroll links gone wrong. "Some may be fine, If you are unsure which ones are bad versus good, ask for help from a seasoned SEO."

Spammy directories: If you've used spammy directories in the past, and still have links out there,  romove these links from where you can or disavow them."

Blog comment signature spam: Google seems to be targeting these links even when they're not followed

Classified websites also showing up with heavy unnatural links leading to destination websites.

Tips and Recovery Recommendations


Penguin heavily targets unnatural links. - Your new content and social activity won't trigger a recovery.

Thoroughly analyze your link profile, while keeping a keen eye on exact match and rich anchor text. That's what Penguin targets.

Remove those links if you can, and disavow the remaining links.

Don’t try and target specific URLs on a spammy domain, when you can remove the entire domain.

Make sure more unnatural links aren’t being added as time goes on.

Move fast and be aggressive. Gabe said he has seen Penguin recoveries during Panda updates, so there is a possibility of recovery prior to the next update.

5 Easy Ways to Promote your Online Store on Facebook

Why Facebook is Ideal for You?
If your consumer is your target market, a popular social media community like Facebook can become an ideal platform in bringing your market directly to your online store.  With over 1.5 billion active users, the social networking site, Facebook could be your success ladder to reach out to potential customers.

How to Promote your Online Store on Facebook?
If you do not have a social media strategist to promote your e-Commerce shop, networking could be tricky on Facebook.

1. Regular Promotion & Post
     Being regular on your Facebook page is much required

2. Giving the Multimedia Touch: Photos and Videos
      Pictures of new stocks
      Promotion pictures at peak time
      Games, surveys, and contests photos

3. Encourage Comments & Replies
    If your fans or customers have certain queries about your store or are peaking good/bad about the business, make sure that you are prompt at replying

4. Adding Call to Action
    Call to Action works most of the times and it will surely work for your online store, provided you use it the right way. Ask your fans to like, comment, or give feedback on your Facebook page

5. Post Industry News
     Share the industry news with your fans on the Facebook Page and get their attention. They will not only be interested in reading the news but will also find your business credible and serious.